Know Your Investor DNA™.
Master Your Financial DNA™.
Measure your Investor DNA™ and Financial DNA™ in 10 minutes.
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What is InvestorPsych?
InvestorPsych™ is a Behavioral Finance Research Platform that helps you understand how your financial structure and behavioral tendencies influence your investment decisions.
It evaluates:
• Your Financial Life Stage
• Your Risk Capacity
• Your Investment Personality
• Your Behavioral Bias intensity
So you can align your strategy with your financial reality and reduce emotionally driven decisions.
THREE BLOCK FEATURE GRID
Investment decisions are not shaped by knowledge alone.
They are influenced by three critical factors:
• Your financial structure
• Your decision-making style
• Your behavioral tendencies
Most financial tools focus on only one of these.
InvestorPsych™ evaluates all three — because real investment outcomes depend on their alignment.
Investor DNA
Your Financial Structure
Understand how much volatility your financial position can realistically support.
Investor DNA™ combines your Financial Life Stage and Risk Capacity to assess:
• Income stability
• Liabilities and responsibilities
• Liquidity strength
• Time horizon
Because investment strategy should align with financial structure — not just confidence.
Financial DNA
Your Investment Personality
Discover how you think and act under market uncertainty.
Based on the BB&K framework, this assessment evaluates your confidence and decision style to determine whether you are:
• Analytical
• Impulsive
• Risk-seeking
• Preservation-focused
Your decision behavior often influences outcomes more than information alone.
Bias Audit
Identify Your Blind Spots
Measure the intensity of six common behavioral biases that may affect investment decisions.
These include:
Loss Aversion, Herd Behavior, Overconfidence, Recency Bias, Confirmation Bias, and Anchoring.
Awareness of these tendencies helps reduce emotional reactions and improve long-term discipline.
Why This Matters
Why This Matters
When your financial capacity, personality, and behavioral tendencies are aligned:
• Risk-taking becomes more structured
• Emotional reactions are reduced
• Decision consistency improves
• Long-term discipline strengthens
By analyzing these three dimensions together, InvestorPsych™ provides a more complete and practical understanding of how you invest — and where improvement may be possible.
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